What Type of Clients Should You Work With?
When it comes to growing your web design business, not all clients are created equal. Working with the right clients can make your projects more enjoyable and profitable, while the wrong ones can drain your energy and resources.
Here’s how to identify ideal clients:
- Clients with clear goals: They know what they want their website to achieve—whether it’s generating leads, selling products, or building a community—making your job more straightforward.
- Clients who value strategy: They understand that web design isn’t just about aesthetics but about solving problems and delivering results.
- Businesses with growth potential: Startups, coaches, service providers, and content creators serious about scaling often require ongoing support, leading to repeat business.
- Partners, not just customers: Those who trust your expertise, collaborate openly, and respect your process make the work more rewarding.
- People who value your work: If someone believes a DIY website builder can do your job, they’re probably not ready for what you offer.
- Industries you enjoy: Working in niches you care about sharpens your ideas and makes your work more passionate and authentic.
Pro Tip: If your potential client can easily replace you with a platform like Wix or Squarespace, it’s a sign you need to emphasize the unique value you provide—things they can’t get from a template.
10 Proven Strategies to Get Web Design Clients
These methods cover multiple angles—from local outreach to online platforms. Pick what suits your style, or combine them for even better results.
1. Build It First, Sell It Later
Showcase your skills by redesigning a local business’s website without being asked. Find a business with an outdated or poorly performing site—like a landscaper or plumber—and create a fresh, professional version.
Use real photos, craft compelling copy, and tailor the design to their brand. Then reach out:
“Hey, I redesigned your site just for fun. Would you like to take a look?”
This approach demonstrates your expertise upfront, making it easier for clients to see your value without a sales pitch. If they’re not interested, tweak the project and offer it to other businesses in the same niche.
This hands-on method can open multiple doors from a single project.
2. Start With Who You Know
Your first clients might be people in your existing network. Think of family, friends, colleagues, or even acquaintances like your barista or a neighbor.
Make a simple list and reach out casually:
“Do you know anyone who might need a website?”
Most people are connected to someone who needs web help. When someone shows interest, ask about their goals and budget:
- Basic site: $500–$1,000
- Growth package: $1,000–$3,000
- Premium build: $5,000+
Follow through diligently. Warm leads from your network often convert faster and lead to more referrals.
3. The Video Pitch That Gets Results
Instead of a cold email, record a short screen-share video walking through a struggling business’s website. Offer constructive suggestions—like improving load times or adding a clear call to action—without pitching hard.
Wrap up with:
“If you’re interested in exploring some updates, I’d be happy to help.”
This personalized, helpful approach stands out and builds trust. Sending a few of these videos weekly can generate serious leads over time.
4. Create a Portfolio That Sells Before You Speak
Your website is your most powerful pitch. Showcase your best work—real or mock projects—in a professional portfolio that demonstrates your skills and process.
Even without real clients, craft sample sites for niche businesses. Use tools like ZipWP to quickly build full websites, customizing content and design to reflect your style.
A compelling portfolio reassures clients they can trust you before they even contact you.
Pro Tip: Include a simple web design checklist on your site to clarify your process and set expectations.
5. Turning Scrolls Into Clients: The Social Media Connection Strategy
Engage with potential clients on social media by genuinely interacting with their content. Follow relevant businesses, comment thoughtfully, and share useful insights.
After building familiarity, initiate conversations:
“Loved your recent post! Have you thought about updating your website?”
Avoid direct pitches; instead, focus on building relationships. Over time, these connections can convert into clients who trust your expertise.
6. Where Clients Are Already Looking: Freelancer Sites & Job Boards
Platforms like Upwork, Fiverr, and Toptal are full of businesses actively seeking web designers. Curated job boards like We Work Remotely and Remote OK also list freelance opportunities.
To stand out:
- Personalize your proposals—show you understand the client’s needs.
- Apply quickly—early applications often get noticed.
- Focus on jobs that match your skills and offer fair pay.
Consistency is key—checking these platforms regularly can generate a steady stream of leads.
7. Turn Your Local Area Into a Client Goldmine
Local businesses often prefer working with someone nearby. Start by setting up your Google Business Profile with examples of your work, clear contact info, and reviews.
Visit nearby shops and introduce yourself. Offer free workshops on how a great website can boost their business, or create demo sites for local salons or restaurants.
One successful designer built his client base by walking into salons with sample sites, eventually securing dozens of local clients. Your community can be your most reliable source of projects.
8. Win Clients by Sharing What You Know
Become a helpful resource by sharing web design tips on social media, forums, or your own blog. Answer common questions:
- What makes a homepage convert?
- Common design mistakes to avoid
- How to choose a web designer
Consistent, practical advice builds your reputation as an expert. Over time, prospects will reach out to work with you because they already see you as a trusted authority.
9. Build a Referral Network Through Strategic Partnerships
Partner with professionals who serve your target clients—like graphic designers, marketers, photographers, or copywriters. When they hear about clients needing websites, they’ll think of you.
Offer to collaborate on projects or refer work back and forth. Remember to always have a clear, professional contract in place to ensure smooth relationships.
This network can become a powerful, ongoing source of clients and projects.
10. Bonus Moves to Accelerate Client Acquisition
- Use ChatGPT for Outreach: Generate personalized messages or identify potential clients in your niche.
- Send Thoughtful Gifts: Reach out to dream clients with a small, relevant gift—like a book or a branded item—to make a memorable impression.
- Be Active in Online Communities: Answer questions, offer advice, and contribute value without overtly selling. Building your reputation organically attracts clients.
Final Thoughts: Build Your Own Client-Getting Playbook
There’s no one-size-fits-all approach. The key is staying flexible and experimenting with different strategies. Combine local outreach, online platforms, content creation, and relationship-building to create a steady flow of clients.
Start small, pick one or two tactics, and refine your process over time. With consistency and a strategic mindset, clients will begin seeking you out—and it only takes one good project to kickstart your growth.
Frequently Asked Questions
What’s the most effective way to find clients for web design?
Focus on your local community and relationships. Build a strong portfolio, engage on social media, and leverage online platforms like freelancer sites. When you demonstrate value, clients will find you.
How much should I charge for a website?
Pricing varies. Basic sites often start around $500–$1,500, while more complex projects can range from $2,500 to $8,000+. Always clarify scope and deliverables upfront.
Should I use a client questionnaire?
Absolutely. A web design client questionnaire helps clarify goals, scope, and expectations early, saving time and reducing revisions later.
What’s an effective client onboarding process?
Begin with a discovery call, then send a clear proposal and contract. Once approved, provide a project timeline and regular updates to ensure a smooth experience.
How should I handle contracts and proposals?
Use clear, professional contracts that outline scope, deliverables, timelines, and payment terms. Follow up with detailed proposals that highlight your process and value.
Start building your client list today—your future projects are just a strategy away!