Creating a professional website used to require extensive technical skills or significant time investment. However, with advancements in AI-powered tools, building a website has become faster and more accessible than ever before. Durable’s AI website builder simplifies this process, enabling you to craft a customized, attractive website in minutes without needing coding experience. This comprehensive guide walks you through every step—from generating your initial site to customizing its design, adding content, and optimizing performance—so you can launch your online presence confidently and efficiently.
What is Durable and Why Choose It for Your Website?
Durable is an innovative AI-driven website creation platform that can produce a complete, functional website typically within five minutes. By inputting basic details about your business, Durable leverages artificial intelligence to generate tailored content, select suitable design elements, and optimize your site for search engines—all automatically.
Unlike many other AI website builders, Durable excels in two key areas:
- Automatic Section Population: As you add new sections to your site, Durable intelligently fills them with relevant text and images, reducing manual effort.
- Prebuilt, AI-Generated Templates: The platform offers a variety of ready-made page templates that include optimized text and graphics, giving you a professional starting point.
All content created by Durable is customized based on your business specifics and incorporates fundamental SEO principles. This means keywords relevant to your industry—such as “marketing” and “Canada”—are naturally embedded to enhance your search engine rankings. Although further personalization is recommended, this initial content provides a strong foundation.
Durable also integrates several AI-powered business tools, including:
- Brand Identity Creation: Instantly selecting fonts and color schemes aligned with your industry and brand name. You can also use Durable to generate a logo.
- Marketing Support: Extensive SEO tools help improve your online visibility, complemented by a blog post generator for content marketing.
- Customer Relationship Management: Automated contact organization tools streamline communication.
- Invoicing: Automated billing tools facilitate faster payments.
These features allow for seamless management of your online business from a single platform, making Durable an all-in-one solution.
Ethical Considerations and Alternatives
Since most generative AI models are trained on web content that may include copyrighted material without explicit permission, some users express ethical concerns about their use. There are ongoing legal debates and lawsuits against AI companies, such as those involving Stable Diffusion. Additionally, purely AI-generated content lacks human authorship, making copyright claims difficult.
If you prefer to avoid these issues or are concerned about AI’s environmental impact, you might opt for traditional website builders designed for beginners, which do not rely on generative AI. These tools are ideal for creating a site without coding knowledge and often provide more control over the final design.
Step-by-Step: How to Create a Website with Durable
Generating Your Initial Site
Begin by providing Durable with specific information about your business. Specify your industry—such as “digital marketing” or “consulting”—to help the AI generate precise and relevant content. The more detailed your input, the better the output will align with your brand.
Next, input your business’s location and name. Including your geographic details enhances local SEO efforts, which can be particularly effective if your business has a physical address. If your operations are entirely online, you may leave the location blank, but Durable recommends including it for optimal results.
After submitting your details, Durable swiftly creates a basic website filled with text and images tailored to your business niche. This process generally takes less than five minutes and results in an attractive, functional site ready for customization.
Customizing the Website Design
Once your site is generated, you can personalize its visual appearance to better reflect your branding.
Adjusting Layout and Color Schemes
Click the Customize menu located at the top left of the interface. Here, you can access options to modify your site’s overall look:
- To change the entire layout, select Change Template and browse the available designs. Your content will automatically adapt to the new template, or you can opt to Regenerate the site for a completely fresh design.
- To refine your color palette, open the Colors section within the Customize menu. Choose from pre-designed color schemes or create a custom palette that aligns with your branding.
Selecting Fonts and Typography
Within the same menu, click Fonts to explore various font packs. After selecting a preferred font set, you can further customize font sizes and styles for headers and body text to add a unique touch to your website.
Adding and Editing Content
With your design in place, the next step is to populate your site with compelling content.
Editing Placeholder Content
Click on any placeholder element—such as images, text blocks, or banners—to reveal editing options in a sidebar. For example, selecting your site banner allows you to change its image and accompanying text. You can manually update these or click Regenerate to let Durable suggest new content.
Enhance your site’s authenticity by replacing AI-generated images with high-resolution photos of your products, workspace, or team members. Similarly, tailor placeholder text to precisely describe your services, e.g., replacing generic phrases with specific value propositions like “boost your search engine rankings to connect with more customers.”
Remove sections that aren’t relevant, such as location references if you operate solely online, or replace placeholder social proof with genuine customer testimonials. Building trust through real reviews is always more effective.
Creating New Content Sections
Hover over existing sections to see the Add Section option, which allows you to insert new elements such as banners, service descriptions, or testimonial blocks. Additionally, selecting Content enables you to add multimedia, text, or FAQ sections—providing rich, engaging content for visitors.
Building New Pages
Use the Pages > Create New feature to generate additional pages, such as product listings, about us, contact, or blog. Durable offers templates for most common pages, which you can customize with your content. For example:
- Products and Services: Showcase your offerings with tailored images and descriptions.
- Testimonials: Share feedback from satisfied customers to build credibility.
- About Page: Detail your company’s story, mission, and team.
- Contact Page: Include forms, contact details, and maps.
- Blog or News: Publish updates, tutorials, or industry insights.
- Newsletter Signup and Privacy Policy: Collect email subscriptions and inform visitors about data practices.
Arrange pages in the desired order, recognizing that the menu reflects the sequence in which pages are created.
Publishing Your Website
Before making your site live, perform a few final checks:
- Preview on Mobile Devices: Use the preview feature to see how your site appears on smartphones and tablets. Adjust elements for optimal mobile responsiveness, crucial since over half of web traffic originates from mobile devices.
- Verify Placement: Ensure all images, text, and buttons are correctly positioned and visible.
- Review Content: Carefully proofread all text for spelling and grammatical errors. Reading content aloud helps catch awkward phrasing.
- Test Links: Confirm that all links direct visitors to the correct pages.
To publish, you’ll need to subscribe to a premium Durable plan, starting at $12 per month billed annually. These plans include a custom domain—free as long as you maintain your subscription—and unlimited storage and bandwidth.
Enhancing Website Performance
Creating your website is just the beginning. To ensure visitors stay and engage, you must test and optimize your site.
Testing Your Site
Perform comprehensive tests by:
- Using it yourself: Log out or use a different browser to navigate your site as a visitor. Check for visual consistency, ease of use, and functionality.
- Getting feedback from others: Invite friends or colleagues to explore your site and provide constructive comments.
- Running speed tests: Use tools like WebPageTest to evaluate load times across devices and locations. Faster sites reduce bounce rates and improve user experience.
Regular testing—at least annually or after significant updates—helps maintain optimal performance.
Optimizing for Better Results
Implement improvements based on testing insights:
- Correct any identified errors, broken links, or confusing navigation.
- Compress and resize images using formats like WebP or PNG to reduce load times.
- Apply suggestions from speed tests, such as minifying code or leveraging caching.
- Continuously refine your content and design to better meet your visitors’ needs.
Persistent testing and adjustments ensure your website remains effective and competitive.
Alternative Platform: Squarespace
If Durable doesn’t fully meet your expectations, consider Squarespace. Unlike AI-focused builders, Squarespace offers a more collaborative setup process, allowing you to select key design elements upfront. Its advanced editing tools provide greater control over layout and content placement, making it easier to realize your vision. While it costs slightly more—around $16 per month billed annually—the enhanced customization options make it a worthwhile investment for many users.
Final Thoughts
Durable’s powerful AI tools enable you to create a complete website swiftly and without coding. The ability to regenerate and tailor each element ensures your site aligns with your brand and goals. To maximize effectiveness, incorporate your own images, testimonials, and detailed content to foster trust and engagement. Regular testing and optimization—along with feedback from trusted sources—are essential steps before launching.
Building a successful online presence doesn’t have to be complicated. With the right approach and tools, you can launch a professional website that attracts visitors and grows your business.
Frequently Asked Questions About Building a Website with Durable
Can AI be used to develop a website?
Yes, many modern website builders incorporate AI technology to generate a fully functional website based on minimal input, streamlining the entire creation process.
How does the process of creating a site with Durable work?
You start by providing basic details such as your industry, location, and site name. From there, Durable’s AI generates content and design options, which you can customize or regenerate until satisfied.
Is it possible to create a website for free using AI tools?
Several platforms offer free plans with access to AI website generation features. However, to unlock full functionality and a custom domain, upgrading to a paid plan is typically necessary. Explore options like the best free website builders for small businesses to find the right fit.
Which AI website builder is considered the best?
Squarespace is highly regarded for its collaborative approach and extensive customization capabilities, making it a top choice for users seeking a balance of AI assistance and design control.
