In the ever-evolving digital landscape, establishing a compelling online presence is crucial for coaches seeking to attract and engage clients effectively. With over 20 years of experience and having designed more than 100 websites across more than 20 countries, I have consulted with thousands of career, life, executive, and health coaches through my remote, global web design business. If you’re wondering where I am located, let’s schedule a Zoom call to discuss your needs.
Let me share insights gained from my extensive experience in online coaching support and web design. Understanding what works well for engaging visitors and generating leads is essential. A poorly designed, cluttered, or unattractive website can damage your credibility and prevent potential clients from discovering your unique value as a coach. Visitors often seek a “unicorn”—an engaging, exciting, and authentic experience that clearly showcases your talents, credibility, and professionalism. If your website fails to do this, your ability to attract and convert clients diminishes.
Many coaches feel uncomfortable sharing their websites because they sense that their sites are not up to par. When a website doesn’t reflect your best efforts, you may hesitate to promote it, which can hinder your marketing and outreach strategies. You should feel confident and enthusiastic about sharing your website with everyone. A well-designed site should be easy to navigate, fast-loading, and visually appealing, authentically representing your brand and fostering trust with visitors. Clients are eager to see your best work, and your website should communicate that effectively.
Clients want to feel as though they have found the perfect coach. They seek excitement and engagement with your content, which should naturally guide them toward reaching out for coaching services. Achieving this involves creating a seamless flow throughout your website. If your pages, paragraphs, and calls-to-action do not lead visitors logically, they may become confused or lost, leading to abandonment. A layout that is intuitive, easy to read, and quick to load is essential to keep visitors engaged and motivated to act.
Your website should primarily focus on the visitor’s experience. Make it so straightforward and smooth that users can easily see themselves working with you. Highlight your most credible results, share compelling stories, and provide helpful tips. Showcase testimonials and success stories that build trust and demonstrate your expertise. Your content should be authentic and reflect your personality, fostering genuine connection and trust. When visitors feel this connection, they are more likely to take the next step and contact you.
I offer comprehensive services in website design and digital strategy tailored specifically for coaches. If you’re interested in working with me, you can learn more about how I help coaches grow their online presence here. Additionally, I have authored The Coaching Website Guide, which provides valuable insights into visual design, content creation, and conversion strategies to attract clients effectively. To stay updated with the latest tips, tech insights, and marketing strategies, you can also read my blog and join my email list.
Throughout my career, I have been recognized as a leading voice in web design for coaches. You can connect with me on LinkedIn for ongoing discussions about website development, or join The Coaches Support Group on LinkedIn, where I actively support and engage with coaching professionals. I also contribute as a guest author at Kerryn Griffith’s ReciproCoach, a collaborative platform with over 2,000 coaches, and support coaches through the Coaches Helping Coaches Facebook group.
My contributions extend to The Coaching Tools Company, where I guest post and share resources to assist coaches in enhancing their online presence. I am also a proud member of the International Coach Federation (ICF), and I authored a post titled “Three Keys to a Coaching Website that Attracts Clients.” Recognized for my work, I received a Creator Award from Gumroad in 2016 for my book, which is available in print on Amazon.
My team is based across New York, New Zealand, and South Africa, allowing us to chase the sun and support coaches worldwide. For a more personal touch, follow me on Instagram, where I share insights, humor, and updates about my work. Together, we can build a powerful online platform that authentically represents you and attracts your ideal clients.